In the current times of seismic shifts in the global economy, marketing needs to be at the core of change. It must be integral to any business strategy for sustainable growth. The marketing industry has fundamentally shaped the world we live in—from nurturing societal values, cultures and mindsets, to rooting our hearts’ desires (good and bad) toward a dream life and lifestyle. Thus, marketing is partly responsible for driving consumerism, production, employment and business growth. Less deliberately, it drives the well-being of people, communities and societies. In this CMO Charcha by Adgully, we will delve deeper and discuss how Marketing can make this world, a better place to live in! Lets look into what are the challenges today, and how can we work together to solve them